The market shift is called AI Search (or generative AI search): more people asking ChatGPT, Gemini, Google AI, and other assistants where to eat, shop, or find a local service, instead of only scrolling traditional search results. OC GoTo's response spans four connected disciplines:
No business pays to make OC GoTo technically functional. Paid tiers determine how much verified information, authority, maintenance, analysis, distribution, and action capability a given business receives.
/llms.txt and /llms-full.txtBe present, accurate, claimable, and machine-readable.
Business name, category/subcategory, address or service area, phone, website, hours when available, map/directions, basic services, concise locally-written description, public rating/review count with attribution, system-generated listing-card artwork, free claiming and corrections, source and last-updated date.
Basic profile.json / profile.md, containing only publicly-sourced or owner-confirmed information. Included in OCTO search, category/city results, site-wide business index, the Local Graph.
One AI Visibility Snapshot: basic status, top three visibility gaps, recommended next steps.
Full AI Visibility Audit, ongoing monitoring, featured placement, enhanced OCTO Q&A, quote/appointment intake, competitor comparison, monthly optimization, promotional content.
Be complete, owner-verified, understandable, and easier to discover across local search and AI search.
Everything in Get Seen, plus:
Owner-verified identity, expanded 75–125 word About section, owner story/differentiators, complete services/specialties, detailed service areas, up to 10 customer FAQs, pricing approach when supplied, languages/accessibility/amenities/payment methods, social profiles, booking/ordering/reservation/quote links, up to 10 optimized photos, verification and freshness indicators, Get Found badge.
Owner-verified profile.json/profile.md including identity, services, specialties, service areas, customer questions, differentiators, pricing policy, booking/quote options, sources, verification dates. Available to OCTO as owner-confirmed context.
Across: business website, Google Business Profile, Bing Places, Yelp, relevant category directories, checking NAP consistency, crawlability, entity consistency, structured-data status, service/location clarity, review signals, customer-question coverage, AI-search test questions.
Quarterly AI Visibility recheck and action list, owner self-service updates, freshness reminders.
Enhanced placement in relevant city/category, rotating Featured Businesses inclusion, eligibility for relevant deals/guides/plans, paid placement clearly labeled when required. No guaranteed organic Top 5.
Profile views, calls/contact clicks, website/direction clicks, saves, leads, quote/appointment requests, OCTO questions, most-viewed services, completeness/freshness, audit history.
Access to digital+postcard bundle pricing, 5% discount on published postcard rates.
Build and maintain the business as a visible, trusted, authoritative, locally relevant, and action-ready entity.
Everything in Get Found, plus:
Expanded story, "why customers choose us," full photo gallery/video, menus/products/pricing ranges/packages, deals/offers, business-hosted events, community High Fives, licensing/credentials, case studies, evidence-based "best for" attributes, priority publishing support.
Monthly recheck/score/history, monthly freshness review, monitoring of selected customer questions, review of AI-search representation, competitor comparison (up to 3 relevant businesses), prioritized monthly action plan, one profile/content optimization pass per month, quarterly strategy review.
Current services, service boundaries, pricing rules, availability policy, qualification questions, offers, booking rules, escalation contact, actions OCTO may take, actions requiring business approval, last verification date.
Initial enabled actions may include: answer verified questions, collect a lead, request a quote, request an appointment, check availability, route to booking/ordering/reservation tools.
One substantial business story/case study/local guide feature per quarter, eligibility for service/industry explainers, owner-expert answers, project examples, relevant GoTo Plans inclusion.
Eligibility assessment and independent-source inventory only, when the business genuinely meets sourcing/notability requirements.
Higher-frequency premium rotation, homepage/Today-page spotlight eligibility, featured OCTO discovery placement, priority guide/plan consideration, one clearly-identified sponsored spotlight per quarter, early access to new placements.
Everything in Get Found, plus visibility trends, audit history, competitor comparison, AI question/representation tracking, lead source/status, quote/appointment pipeline, offer/event engagement, spotlight performance, downloadable visibility report.
Priority support/corrections, monthly optimization assistance, quarterly strategy review, early access to new Business Hub/OCTO capabilities.
10% discount, first access to open category-exclusive territories, first right to renew existing postcard category slot.
| Capability | Get Seen | Get Found | Become GoTo |
|---|---|---|---|
| Price | Free | $199/mo | $349/mo |
| Owner verification | Claimed | Verified | Authority verified |
| Services/FAQs | Limited | Expanded | Comprehensive |
| Entity relationships | Basic | Expanded | Authority-level |
| AI Visibility Snapshot | One-time | Included | Included |
| Full audit | No | Yes | Yes |
| Re-audit cadence | None | Quarterly | Monthly |
| Competitor comparison | No | No | Up to 3 |
| OCTO Q&A | Public facts | Owner-confirmed | Full Agent Profile |
| Lead capture | Basic | Leads/quotes/requests | Full workflow |
| Featured placement | No | Category/city rotation | Premium cross-platform |
| Content feature | No | Eligible | Quarterly sponsored spotlight |
| Postcard discount | Published rate | 5% | 10% + priority access |
| Organic Top 5 guaranteed | Never | Never | Never |